1. COURSE DETAILS
This course deals with the intricate aspects
of selecting a brand name/trademark.
The participants will gain in-depth knowledge
in the following areas:
2. COURSE CONTENT
Module (A)
· Introduction to selection of a Trademark
· Trademark as a Means of Communication, beyond Language
· Benefits of Trademark in a Market Competition.
· Trademarks and Social Media
· Trademark as a valuable asset
· Trademarks and Human Resources
Module (B)
· Essential Questions for Selection and Adoption of Trademark
· The ‘Negation’ Process
· Certain marks to be specifically avoided
Module (C)
· Marks that cannot be registered
· Descriptive words
· Common names or Surnames/Family names
· Name of states/regions
· Trademarks & Local Dialects/Languages
· Things to be avoided by brand owners.
Module (D)
· The Selection process & the Pitfalls in the selection process
· Using Fanciful, Coined, Unrelated and Unique Geometrical Designs
· Distinctive Marks
· Marks Suggestive of the quality of the products
· Checking of Secure domain names and social media accounts
· Avoiding conflicts by Comprehensive Search
· Levels of strength or distinctiveness of trademarks
Module (E)
· Trademark classification system (The NICE Classification) & its importance
· Importance of Searching in the selection process
· Types of Searching
· Importance of Comprehensive Searching
Module (F)
· Searching Methodology
· Packaging as a Trademark – ‘Trade Dress’
4. COURSE DURATION 90 minutes (1 hour 30 minutes)
5. COURSE FEE INR 1500 (One Thousand Five Hundred Only)
6. ASSIGNMENTS MCQ quiz at the end of all the modules
7. RESULT Display on the screen instantly. (Answer Keys)
8. CERTIFICATE Yes – upon completion of all the modules & quiz
9. FEEDBACK Yes
10. TESTIMONIALS Yes
11. ALUMNI ENGAGEMENT Yes
· Learning from experienced IP experts
· Practical tips and tricks
· Working Examples
·
User-friendly intuitive learner interface
·
Cost-effective learning experience
·
Collaborative learning environment
·
Web-based helpline
No Review Found.
Login To Comment